Hi! I’m Beth!

It’s great to meet you!

Thank you for stopping by my home on the internet that provides some insight into how I can help your business grow – whether UX Design Research and Strategy, Product Management, Strategic Leadership, or Content Writing – so grab a cup of sweet tea, lemonade, coffee or tea and let’s spend some time together.

He said, “Write it on your heart that every day is the best day in the year. He is rich who owns the day, and no one owns the day who allows it to be invaded with fret and anxiety. Finish each day and be done with it. You have done what you could. Some blunders and absurdities, no doubt crept in. Forget them as soon as you can, tomorrow is a new day; begin it well and serenely, with too high a spirit to be cumbered with your old nonsense. This new day is too dear, with its hopes and invitations, to waste a moment on the yesterdays.”

-Ralph Waldo Emerson

Tell me about yourself?

I continue to lead a fulfilling journey of continuous learning and experiences through Customer Experience, Cloud Architecture, Agile Frameworks, Managing SaaS Development Teams, Managing Product Management Teams, and now, User Experience Design Thinking.

I have a BBA in Marketing from the University of Georgia, a Masters of Taxation from Georgia State University, a MicroMasters in Cloud Architecture from University of Maryland Global Campus and am about to finish my studies in User Experience Design from General Assemb.ly.

Some of the unique skill sets I bring to the table include:

Product Management: Healthcare SaaS & IaaS (through AWS), Financial Services SaaS, Corporate Equity SaaS, Retirement Plan B2B2C, Tax SaaS. Specific product management focused on Payments (Checking, Deposits, Credit & Debit Cards, P2P, Bill Pay), Consumer Lending including Education Lending, Mortgage Lending, Healthcare Lending.

Servant Leader Product Management: Mentor, develop, recruit, retain, train with ongoing hands-on coaching to continuously innovate product managers’ requirements analysis and data analytics skillset. Over 12+ years of directly managing teams, and 15+ years managing across an organization, defining product design, user experience, customer journeys, pricing, promotions, KPI’s, financial forecasting. Hands-on mentorship.

User Design Thinking: User Research, Human Centered Design, Sketch, Grayscale wireframing, Affinity Mapping, Prototyping, Sketching. Using Miro, Whimsically, Invision and Sketch

Cloud Technology: AWS Certified Cloud Practitioner, AWS Technical Essentials, AWS Start-Up Digital Badge, and MicroMasters in Cloud Architecture from University of Maryland Global Campus.

Platform Technology: Jira, AWS Cloud, large scale, nationwide SaaS and IaaS platforms from start up to go-to market across multiple journey touchpoints such as e-commerce, mobile, responsive design.

Advanced Expertise: Aligning B2B, B2C, B2B3C SaaS experiences in an Agile Scrum start-up, fast paced, deadline driven, highly caffeine-infused environments.

Strategic Visionary: Align the product portfolio and user experiences with a company’s strategic direction.

Customer Experience: Alignment of company’s strategic vision to execution of delightful, frictionless, intuitive, highly personalized experiences. Customer-centric spirit.

Collaboration and Interpersonal Skillset: Partner with Executive Sponsors and all cross-functional areas to create complete product requirements or user design/research that combines the business, market, design thinking, client, technology, process, client, vendor, and go-to market requirements.

Alignment of Strategy to Execution: Collaborate across organizations to identify target market and go-to-market release strategy across the entire software development lifecycle (SDLC) to drive product growth, profit, revenues, user engagement and training.

Strategic and Tactical Critical Thinking: Responsible for setting one to three-year product roadmaps, strategies, KPIs, development sizing, prioritization of backlog, in collaboration with leadership. Annual budget forecasting for allocation of asset mix (with CFO), forecasting of resources, revenue, profit, expenses, operational efficiency gains, KPIs including growth, revenue, profit, expense savings targets.

Process Excellence: Led and mentored product management teams through ideation, user voice, product feature design sessions, scoping, business analysis, business case development including forecasting and budgeting of financials, go-to-market communications, pricing strategy, internal launch preparedness including training, sales enablement.

Accountability: In particular, reported directly to the Chief Operating Officer and charged with direct responsibility for all product portfolio roadmaps, P&L, KPI’s. Developed each product’s key quantitative and qualitative success metrics including vision, strategic initiatives (1-2 years), roadmaps and financial 3 year forecasting.